OUR SERVICES
PRESS OFFICE
Adding Value is first and foremost a press relations agency par excellence.
In this sense, we work in two different but always complementary areas:
Corporate communication
The objectives of the actions carried out in this area are:
To boost the client's corporate image as a prestigious company that guarantees quality, creating a current of opinion in its favour;
To encourage regular coverage of the company in the media defined as key;
Emphasising the company's strengths as a benchmark in the sector.
Adding Value is first and foremost a press relations agency par excellence.
Product communication
A fundamental part of communication actions, which pursue the objective of:
Make the client a benchmark in its sector of activity thanks to its technological capabilities, its knowledge of the market and its national and international relevance.
Spreading the word among professional and domestic audiences about the company and its complete product portfolio. To do this, it is essential to emphasise the strengths of the company and its products.
Drawing upa media plan
The media plan is an essential part of the communication project. ADDING VALUE is committed to drawing up a personalised plan that includes all the media that will reach the client’s target audiences.
Media covered:
General news dailies
Economic dailies and weeklies
News agencies
Economic and management magazines
Technological, consumer and corporate information media
Audiovisual media
Channel media
Online publications
Radio and television stations with specialised programmes
In all cases, ADDING VALUE has an extensive, fully updated database and privileged contacts in the newsrooms.
MEDIA EVENTS
We organise all your events with the media, taking responsibility for all the stages – from planning to requesting quotes, setting up the event, invitations, and follow-up, to all the logistical aspects of the action.
Press conferences
Roadshows
Exhibitions/Fairs
Partner events
Training events
International trips
TRANSLATIONS & COPYWRITING
TRANSLATIONS & PROOFREADING
Many companies operating in the Portuguese market have strategic relationships with international suppliers or partners, which means localising a wide variety of materials into Portuguese, such as press releases, product data sheets, brochures, training materials and many others.
Working in close partnership with accredited professionals in the translation field, ADDING VALUE is available to provide this complementary service to its clients, ensuring that the work is carried out quickly and that the final translations are fully in line with the content supplied.
COPYWRITING
ADDING VALUE’s copywriting service aims to guarantee companies the creation of relevant content to raise the profile of their business, without the need to maintain an in-house copywriting team.
Content for the press
Writing is the first element of our DNA. ADDING VALUE was born from text, meticulous writing, and respect for good Portuguese. And since we also have journalism in our genesis, we know very well what kind of content we should send to the media – in what format, with what language and how big it should be.
We know the media well and we know how to design the content they need. We want them to see us as a reliable and competent source of information, ensuring that they receive the best articles, press releases or case studies.
Blog content
Blogs are an essential piece of copywriting in SEO. We optimise, create, and improve content for blogs, with a view to boosting them in search engine rankings.
Editing existing articles
Topic suggestions
Producing and editing new articles to optimise SEO
Website content
Website content is essential for web pages to rank well in search engine results. Having optimised texts in line with the blog’s copywriting strategy is essential.
Editing existing articles
Suggesting topics and optimising formats
Defining the new articles needed
Designing and editing new articles
Newsletters
Sending newsletters is one of email marketing’s most effective assets. Our Copywriting department structures, defines, collects, produces, and edits all the content for newsletters to be sent to clients and prospects.
Newsletter structuring
Preparation of content according to client briefs
Content production and editing
Sending newsletters
CORPORATE COMMUNICATION
Corporate communication is a crucial valence of a PR agency, playing a fundamental role in building and managing a company’s image and reputation. It refers to the set of activities and strategies designed to establish and maintain communication between an organisation and its various publics, both internal and external.
Here are some of the key points of corporate communication carried out by Adding Value PR Solutions:
Corporate Identity and Image:
We work to develop and strengthen the company’s corporate identity. This includes defining the mission, vision, and values, as well as creating visual elements, such as logos and design, that consistently represent the company.
Stakeholder relations:
Corporate communication deals with managing the company’s relations with its stakeholders, which can include employees, clients, investors, business partners and the community in general. To this end, we develop strategies to ensure effective and positive communication with each of these groups.
Internal communication:
We help develop strategies to ensure clear and consistent communication within the organisation, promoting employee involvement and aligning them with the company’s objectives.
Training and positioning of spokespeople:
We help train the company’s executive members in their relationship with the media, through media training actions, so that they effectively convey the messages that the company wishes to publicise. We also position the company’s spokespeople as experts in their field and sector of activity, publishing content signed by them in the media, including opinion articles.
Crisis Management:
We develop communication plans to deal with adverse situations, helping to minimise the negative impact on perceptions of the company.
Sustainability and Social Responsibility:
We collaborate in communicating the company’s sustainability and social responsibility initiatives, which includes highlighting ethical practices, corporate social responsibility actions and efforts to minimise environmental impact.
SOCIAL MEDIA MANAGEMENT
We work on our clients’ social media presence, both in terms of text (copy) and images, producing campaigns and content tailored to the client’s needs.
We analyse and study your brand and create the Social Media management strategy best suited to each client’s target, developing the content strategy for each Social Media project and creating original content that brings consumers closer to each brand.
Planning, creating, publishing and analysing relevant content to attract and engage the target audience;
Creating and publishing quality content;
Monitoring trends;
Paid advertising management (Google Ads, Facebook and Instagram Ads, Linkedin Ads);
Analysing and reporting on performance